Shogun

Choose a product, edit title/images/pricing for Variant B, configure traffic split, goals, and audience targeting, preview changes, and launch.

Product Details Testing

Safely compare original vs test prices without changing product data or your live theme. Learn setup, theme prep, multicurrency support, and how to launch/stop tests

Price Testing

Learn how Shopify Plus merchants can A/B test checkout content with Shogun and Shopify Checkout Blocks. Set cart-attribute display rules, launch variants, and optimize conversion without editing checkout code.

A/B Test Shopify Checkout Blocks with Shogun (Shopify Plus)

Advanced A/B Testing Features in Shogun (Multi-Variant Tests, Audiences, Analytics & Exports)

Advanced Features

Learn how Shogun A/B test goals work and choose the right success metric.

Test Goal Definitions

Learn how to set up Shogun Custom Events on Shopify by adding a JavaScript snippet to your theme (theme.liquid) to fire tracked interactions and where to view Custom Event Rate…

Custom Events Setup

Safely edit a live Shogun A/B test without compromising results. Learn when to make minor tweaks, when to pause/resume, when to restart for clean data, and how the timeline view…

Editing Active Tests

Publish an A/B test winner in Shogun with confidence. Learn when we declare statistical significance, what changes go live, how other variants are archived, and the post-publish QA steps to…

Publishing Winners

A/B testing best practices: run reliable experiments by testing one variable, optimizing above-the-fold and mobile, adding trust elements, and iterating with follow-up tests for clearer insights and higher conversions.

Best Practices for A/B Testing

Learn how to analyze Shogun A/B Testing results using the real-time dashboard. Compare variants, understand statistical significance, and track conversions, CTR, and AOV to choose a winning experience and troubleshoot…

Analyzing Results

Learn how to create and manage Shipping Tests in Shogun to optimize Shopify shipping rates, increase conversions, improve average order value, and maximize revenue.

Shipping Testing

James Power

Learn how to create, launch, manage, and optimize A/B tests from setup through analyzing results and publishing winning experiences

Launching and Managing Tests

Find answers and get help from Intercom Support and Community Experts

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